Services
Our high-impact consulting has helped customers achieve tangible improvements in sales and marketing. Our quick-hitting approach is designed to generate immediate results, frequently resulting in a payback period measured in days or months not years.
Tailwind has the experience and resources to assist our clients in improving many aspects of marketing and sales performance; however, our most common engagements can be categorized as follows:
Tailwind Performance Profile (TPP)
The TPP is a high-impact diagnostic assessment that quickly identifies sales and marketing process bottlenecks and makes recommendations to resolve them. Central to the engagement is analysis of the inquiry to close process and examining available Key Performance Indicators (KPI’s) e.g. website lead conversion rate, lead qualification rate, opportunity close rate, cost per lead etc. more
Search Engine Marketing (SEM/SEO/PPC)
SEM design and implementation needs to be thought of as the integrated combination of both SEO and PPC. In particular, the understanding of which keywords perform well is essential information across both SEO and PPC. more >
Website Lead Capture Optimization
This is an important website design topic that is frequently an after-thought on many websites. more >
Lead Scoring
Lead Scoring is where the rubber meets the road in sales and marketing alignment. Scoring leads so that they can be effectively prioritized by both sales and marketing is essential to providing customized real-time follow up.
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Lead Nurturing
Nurturing leads that have inquired about your product or service is frequently far more effective than constantly generating new inquiries. more >
Marketing Automation
Marketing Automation Tools provide all the required functionality for advanced lead scoring and lead nurturing. Tailwind has extensive experience selecting and implementing the most advanced marketing automation tools. more >
Social Media Optimization
Viral marketing through social media has become an effective strategy much faster than most people imagined.. more >
Salesforce.com Design & Implementation
Tailwind has extensive experience with a wide range of innovative sales & marketing automation tools.
However, our primary focus is on those tools that seamlessly integrate with Salesforce.com. more >
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