Services
Selecting and Implementing Automated Sales Tools
The market for today’s technology products has changed dramatically. Traditional labor-intensive sales methods such as cold-call prospecting and direct mail follow-up are outdated and inefficient despite their continued widespread use. Modern strategies and tools must be employed if financially supportable sales productivity is to be achieved.
Innovative and action-oriented tools such as web analytics and email marketing can help companies become better at generating, engaging and closing qualified prospects. These new tools dramatically improve sales efficiency and effectiveness, helping to create repeatable opportunities, and close sales at a significantly higher rate. They also permit much tighter measurement of sales process metrics, allowing companies to apply factory-like thinking to improving sales performance.
Tailwind has developed a reference framework for implementing these new age tools. In addition, we have extensive knowledge of each vendor’s capabilities, intended use and best-practice implementation. Our clients use us to identify how these tools can improve their sales results, to recommend and select vendors, and to ensure best-practice implementation and integration with their current systems.
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