Services
Lead Nurturing
Nurturing leads that have inquired about your product or service is frequently far more effective than constantly generating new inquiries. Numerous studies (e.g. Sirius Decisions) have shown that the majority of B2B buyers go on to purchase within a 24 month window even though initially they have lost interest.
In conjunction with designing and implement a lead nurturing process it is vital to ensure that there is an effective website lead capture process.
Basic lead nurturing can be implemented using Salesforce.com (web-to-lead auto-response rules and workflow rules) but it is highly recommended that a marketing automation system be used.
Using a Marketing Automation system Tailwind can build automated workflow for multi-touch, multi-channel lead nurturing programs. Tailwind and the customer will coordinate on content development, offers and workflow design for an initial lead nurturing program.
Sales alerts can be triggered when a lead nurturing program successfully delivers a sales ready lead.
Effective lead nurturing programs can dramatically improve lead qualification, cost per opportunity and shorten sales cycles by finding buyers who are further along in their buying cycles.
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