Services
Search Engine Marketing (SEM/SEO/PPC)
SEM design and implementation needs to be thought of as the integrated combination of both SEO and PPC. In particular, the understanding of which keywords perform well is essential information across both SEO and PPC. Ranking well on both organic and paid search results increases trust and so improves conversion rates reducing lead generation costs.
Search Engine Optimization (SEO)
Ranking high on organic (non-paid) search results is not only essential for internet branding but can also be a very low cost lead source. The website has become the first sales call and many prospects will perform a Google search as the first mechanism for researching products.
Tailwind can improve both on-page SEO and increase inbound links
Pay Per Click (PPC)
Pay Per Click Campaigns can be one of the most effective demand generation mechanisms. However, almost all B2B companies underestimate the complexity of running these campaigns. Frequently they are outsourced to an agency that has little understanding of the client’s products nor how to create a closed loop from Ads to closed opportunities. This frequently results in a focus on meaningless cost/conversion metrics resulting in sales chasing dubious inquiries.
Tailwind is an expert at tracking and measuring the true effectiveness of PPC campaigns.
We can either project manage your existing agency/in-house staff or run the campaigns directly using our own proprietary tools and strategies.
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