Services
Tailwind Performance Profile (TPP)
The TPP is a high-impact diagnostic assessment that quickly identifies sales and marketing process bottlenecks and makes recommendations to resolve them. Central to the engagement is analysis of the inquiry to close process and examining available Key Performance Indicators (KPI’s) e.g. website lead conversion rate, lead qualification rate, opportunity close rate, cost per lead etc. The TPP process allows our clients to better understand their unique marketing and sales funnel and to understand how their results compare to best-practices organizations. The TPP Process is non-disruptive and is normally conducted within 4-6 weeks.
Results are presented in a comprehensive report which includes a scorecard across 6 key areas, detailed workflow documentation of the current marketing and sales inquiry to close process and a set of recommendations to improve KPIs and hence overall productivity.
Our clients find the TPP a convenient and inexpensive way to diagnose and prioritize issues that can then be resolved internally or with the help of the Tailwind Team. The TPP is the best way to initiate a relationship with Tailwind Strategies and to set a baseline for improving performance over time.
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