Services
Website Lead Capture Optimization
This is an important website design topic that is frequently an after-thought on many websites.
Form design and integration
This is a topic which frequently divides sales and marketing. Sales arguing for more fields on a lead capture form in order to immediately route the leads. Marketing arguing for fewer and more demographic fields in order to capture market data and nurture leads with minimal information.
Tailwind will ensure that best practices form design and implementation matching the particular requirements of the customer process. Split or multivariate testing may be used to analyze and optimize this process.
Ad Landing Page Design
Optimizing Ad Landing Pages is a complex topic. With Pay-Per-Click campaigns it is essential to optimize Cost per Conversion and Quality Scores. The best practices integration of Landing Pages with Website Analytics, Salesforce.com and Marketing Automation systems is critical to ensuring a closed loop tracking process.
Thank You Page Design
Too often Thank You pages are an after-thought since the inquiry information has already been captured. The Thank You pages need to contain all the tracking information necessary for closed loop tracking. Most importantly a Thank You page is the beginning of your dialog with this new prospect and should be seamlessly integrated into your Lead Nurturing Process.
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